New Career Opportunity at Merkle! Apply for the Role of Campaign Developer (Implementation) in Pune, Maharashtra

Apply now to join Merkle as a Paid Social Media Specialist in Pune.

October 30, 2023 Tushar S.

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About Merkle :

Merkle is a recognized leader in the digital marketing industry, specializing in delivering effective and results-oriented technology solutions. The company is known for its expertise in Paid Search and Social Advertising, providing clients, particularly e-commerce brands, with the tools and strategies to achieve substantial returns on their digital marketing investments. Merkle is committed to innovation and excellence, making it a prominent player in the ever-evolving digital marketing landscape.

Job Overview :

Job Title: Paid Social Media Specialist

Location: Baner Rd, Baner, Pune, Maharashtra, India

Work Type : Full Time

Description :

As a Paid Social Media Specialist, you will play a crucial role in managing and optimizing paid social advertising campaigns for client accounts.

Your responsibilities include:

Daily management of paid social ad operations and client account performance.
Development and execution of strategies to exceed client goals.
Providing strategic insights on landing pages and ad creatives.
Ownership of digital channel strategies for clients.
Regular reporting and analysis of digital activity, delivering valuable insights.
Budget management and tracking of success metrics.
Collaboration with leadership to modify strategic plans.
Staying updated on industry trends and competitive landscape.
Conducting quarterly business review meetings to showcase business growth.
Ensuring quality and timely deliverables for client requests.

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Qualifications:

To thrive in this role, you should have:

Any Graduate/MBA with 2+ years of relevant work experience in Social Media Paid Performance Marketing.
Proficiency in Facebook Business Manager.
Experience managing advertising budgets of over 5 Lacs/month per client account.
Strong project management skills.
Exceptional problem-solving and analytical abilities.
Outstanding communication and interpersonal skills.
A willingness to take risks and make informed decisions.
Previous experience in managing a team of ad operations associates/social media account managers.