About CouponDunia :

CouponDunia is a reputable company dedicated to assisting shoppers in saving money by providing a wide array of coupons, deals, and discounts from various online retailers. Their mission revolves around offering consumers the best opportunities to reduce costs while making online purchases. CouponDunia plays a crucial role in facilitating smart and budget-friendly shopping choices.

Job Overview :

Job Title: Digital Marketing & SEO Specialist

Type: Full-time

Location : Mumbai

Description :

In this role, you will play a key part in boosting online visibility, increasing website traffic, and enhancing brand awareness through effective marketing strategies.

Responsibilities:

SEM – Ads / Paid Marketing:

• Develop and execute marketing campaigns focused on branding, re-marketing, and performance goals.
• Utilize platforms like Google, Facebook, and third-party ad networks to reach target audiences.
• Expertise in Google Ads and Facebook Ads platforms, with a strong grasp of Google Analytics.
• Manage campaigns across various channels, including Google Search, Display Network, Gmail, YouTube, and App campaigns.
• Optimize campaigns based on CPC (cost per click) and other cost models such as CPM and cost per conversion.

SEO – Organic Channel Marketing:

• Implement on-page SEO strategies to improve website rankings on search engines like Google and Bing.
• Conduct keyword research and develop relevant keyword strategies.
• Enhance website content, meta titles and descriptions, header tags, and interlinking of pages.
• Familiarity with technical SEO aspects such as site speed, link optimization, and code best practices.
• Implement off-page SEO techniques such as link building, content marketing, PR, and social media promotion.
• Experience with App Store Optimization (ASO) to improve app rankings on platforms like Google Play and App Store.

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Social Media Marketing:

• Develop and implement social media strategies to drive brand awareness and increase sales.
• Manage and grow audiences on Facebook, Instagram, Twitter, LinkedIn, Telegram, and WhatsApp.
• Plan and execute daily posts, leveraging audience analytics to make informed decisions.
• Utilize trending content and new formats (e.g., reels, stories) to engage with the audience.
• Explore and experiment with new social media platforms, tools, and ideas.
• Plan and organize events and contests to interact with the audience effectively.

Requirements:

• Solid understanding and experience in SEM, SEO, and Social Media Marketing.
• Strong knowledge of Google Ads, Facebook Ads platforms, and Google Analytics.
• Familiarity with on-page SEO techniques, content strategy, and link building.
• Experience with App Store Optimization (ASO) is a plus.
• Proven track record of managing and growing social media platforms (Facebook, Instagram, Twitter, LinkedIn, Telegram, WhatsApp).
• Video marketing, influencer marketing, and PR experience will be beneficial.
• Minor offline marketing experience is a plus.

How to apply :

To apply for this job simply click on “Apply Now”

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