JobsMarketing & Sales

Join CaratLane as Executive – Retail Marketing: Ignite Your Marketing Passion (Fresher or less than 4yrs exp welcome)

About Caratlane:

CaratLane, a leading name in the jewelry industry, is seeking a dynamic individual to join their team as an Executive – Retail Marketing. A pioneer in leveraging digital platforms, it offers a seamless blend of online and offline experiences. The company is dedicated to generating demand for its stores through strategic marketing, focusing on footfall generation and customer conversion. CaratLane values a collaborative and data-driven approach, making it an ideal workplace for those passionate about technology, business, and creativity. With a commitment to excellence, CaratLane continues to redefine the jewelry retail landscape with its unique offerings and customer-centric strategies.

Position: Executive – Retail Marketing

Location: Mumbai / Pune

Reporting: Associate Vice President-Marketing,

Key Responsibilities:

As an Executive – Retail Marketing, your responsibilities include-

  1. Online Visibility Management:
    • Enhance online visibility to build awareness for CaratLane stores within the region.
  2. Footfall Generation:
    • Strategically generate footfalls for retail stores to achieve revenue targets.
  3. Customer Conversion:
    • Drive customer conversion at stores through effective marketing strategies.
  4. Lead Management:
    • Implement lead management and conversion tactics.
  5. Demand Generation at Pin Codes:
    • Execute demand generation and conversion initiatives at pin codes within store catchments.
  6. Store Pages Management:
    • Manage store pages on the website and optimize Google presence.
  7. On-Ground Activities:
    • Plan and execute on-ground activities such as store launches and BTL campaigns.
  8. Identifying New Store Opportunities:
    • Collaborate with the business team to identify new store opportunities within cities.

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Qualifications:

  • Freshers or individuals with less than 4 years of work experience, preferably in the digital space.
  • Comfortable with data analysis, technology, and human behavior observations.
  • Strong problem-solving skills, marrying data insights with on-the-ground observations.
  • Collaborative mindset, working closely with digital marketing and brand teams.
  • Curiosity-driven, comfortable with complexity, and never shying away from a challenge.
  • Proficient in Excel.

How to Apply?

Hit “Apply Now” button below and become Executive – Retail Marketing at Caratlane.

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