Join CaratLane as Executive – Retail Marketing: Ignite Your Marketing Passion (Fresher or less than 4yrs exp welcome)
About Caratlane:
CaratLane, a leading name in the jewelry industry, is seeking a dynamic individual to join their team as an Executive – Retail Marketing. A pioneer in leveraging digital platforms, it offers a seamless blend of online and offline experiences. The company is dedicated to generating demand for its stores through strategic marketing, focusing on footfall generation and customer conversion. CaratLane values a collaborative and data-driven approach, making it an ideal workplace for those passionate about technology, business, and creativity. With a commitment to excellence, CaratLane continues to redefine the jewelry retail landscape with its unique offerings and customer-centric strategies.
Position: Executive – Retail Marketing
Location: Mumbai / Pune
Reporting: Associate Vice President-Marketing,
Key Responsibilities:
As an Executive – Retail Marketing, your responsibilities include-
- Online Visibility Management:
- Enhance online visibility to build awareness for CaratLane stores within the region.
- Footfall Generation:
- Strategically generate footfalls for retail stores to achieve revenue targets.
- Customer Conversion:
- Drive customer conversion at stores through effective marketing strategies.
- Lead Management:
- Implement lead management and conversion tactics.
- Demand Generation at Pin Codes:
- Execute demand generation and conversion initiatives at pin codes within store catchments.
- Store Pages Management:
- Manage store pages on the website and optimize Google presence.
- On-Ground Activities:
- Plan and execute on-ground activities such as store launches and BTL campaigns.
- Identifying New Store Opportunities:
- Collaborate with the business team to identify new store opportunities within cities.
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Qualifications:
- Freshers or individuals with less than 4 years of work experience, preferably in the digital space.
- Comfortable with data analysis, technology, and human behavior observations.
- Strong problem-solving skills, marrying data insights with on-the-ground observations.
- Collaborative mindset, working closely with digital marketing and brand teams.
- Curiosity-driven, comfortable with complexity, and never shying away from a challenge.
- Proficient in Excel.
How to Apply?
Hit “Apply Now” button below and become Executive – Retail Marketing at Caratlane.
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