Exciting Opportunity: Join TraceLink as a Market Development Representative in Pune, India – Apply Now!

About TraceLink :

TraceLink. is a prominent player in the software solutions industry, particularly known for its Opus Platform that facilitates the digitization of the pharmaceutical supply chain. Founded in 2009, TraceLink is dedicated to enhancing compliance, visibility, and decision-making within the pharmaceutical sector. With a mission centered around patient protection, the company has expanded globally, boasting eight offices, over 800 employees, and a customer base exceeding 1300 in more than 60 countries. Recognized by industry authorities such as Gartner, IDC, and Comparably, TraceLink is acknowledged for its innovative applications, including MINT, and its commitment to fostering a positive company culture.

Job Overview :

Job Title: Market Development Representative

Location: India – Pune

Description :

As a Market Development Representative (MDR) at TraceLink, you will play a crucial role in qualifying and maturing inbound leads on a global scale. Your responsibilities will involve gathering market intelligence, researching customer accounts, qualifying leads, and employing personalized strategies to engage prospects effectively.

Responsibilities:

Market Intelligence:

• Research customer and prospect accounts through various data sources, both public and private.
• Qualify and score inbound leads to identify and prioritize key companies and personas for targeted campaigns.

Prospecting Strategies:

• Develop personalized strategies using email, social media, and other channels to enhance prospect engagement rates.
• Follow up on marketing campaigns promptly and create account intelligence briefs for Sales Development Representatives (SDRs) and Account Executives (AEs).

Collaboration:

• Collaborate with teammates, including Managers, SDRs, and AEs, to develop targeted lists, call and email strategies, and messaging.
• Work with partners in Finance, Marketing, Sales Operations, and Business Management to enrich, cleanse, and triage account data.

Communication and Reporting:

• Engage in professional and empathetic communication through written and verbal channels.
• Document all activities in Salesforce and provide qualitative and quantitative reports on a weekly basis.

Global Support:

• Work shifts to support the business needs across EMEA, APAC, NA, and LAD.

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Qualifications:

• Experience: Prior experience in Sales Development, Business Development, or similar roles in a software organization.
• Research Skills: Proven ability to effectively research, qualify, and respond to leads and business opportunities.
• Communication: Exhibit a professional communication style through written and verbal channels.
• Technology Proficiency: Confident user of Salesforce.com, Marketo, or similar applications and the MS Office Suite.
• Organization: Operate in a professional and empathetic manner, capable of managing time and prioritizing tasks effectively.
• Education: Educated to degree level.

How to apply :

To apply for this job please click on the “Apply Now” below